eDM Design
and Build
Email campaigns built for a variety of brands and clients with each design crafted with brand equity and engagement top of mind.
Korean Tourism Organisation (KTO)
E-News MICE Campaign
Mini campaign targeting the Australian and New Zealand MICE market to promote South Korea as premier business destination. The project required a complete redesign from KTO’s previous e-news build to bring it more inline with its current in-market branding. The introduction of GIF carousels in primary headers reduced the need for multiple static images. Four editions of the e-news were created focusing on four different regions offering business events opportunities. (see left)
Japan National Tourism Organisation
MICE AU/NZ Campaign
Marketing campaign launched to promote Melbourne's status as an international and premium destination city for business events in the lead up to the Asia Pacific Incentives and Meetings Event (AIME) 2020. the structure and layout of the e-newsletter was redesigned from scratch to incorporate the core origami brand JNTO had adopted for their B2C market audience. (see right)
Uncover Melbourne - AIME 2020
AIME Premium Events
Communications delivered in the lead up to AIME 2020 promoting official Uncover Melbourne Tours and special programs for visiting delegates. These contained insightful information about the tours as well as highlighting local vendors. It was crucial these eDMs maintained visual consistency and incorporated the image treatment of the wider Uncover brand. (see left)
Melbourne Convention Bureau
Partner Newsletter
MCB’s partner newsletters sent out monthly. Each containing information of new venues, tour operators or tourism services coming online in Melbourne. It also included information on what events were happening in and around the city for the month. Redesigned for to align with the Great Minds brand. (see left)
Melbourne Edge
Exclusive e-Invites AIME 2019
Designed for exclusive events in the lead up to AIME 2019. In many ways a visual precursor to the Uncover Melbourne brand, the layout design uses monochrome imagery with flat, blended colour highlights on a dark canvas to draw attention to information. (see below)
The Entertainment Store / Life Like
Brand and Seasonal Launches
Bespoke communications to the retail industry promoting licensed brand entertainment options for hire. New brand acquisitions (licenses) and special holidays with packaged, curated events heavily promoted to drive sales and direct traffic to family friendly hotspots such as shopping centres and special event halls. Sold events included custom built immersive interactive zones, stage shows and meet and greets.
Designed to be bold and extravagant, these communications featured a heavy focus on custom made content relevant to the promoted licensed brand or special event and were typically targeted to event marketers, planners and family entertainment operators.
