Marketing
Campaigns
Brand campaigns designed, curated and implemented though traditional and digital marketing channels.
CAMPAIGN
Uncover Melbourne
CLIENT
Melbourne Convention Bureau (MCB)
IN-MARKET DATE
2019-2020
Campaign summary
Marketing campaign launched to promote Melbourne's status as an international and premium destination city for business events in the lead up to the Asia Pacific Incentives and Meetings Event (AIME) 2020 held at the MCEC (Melbourne Convention and Exhibition Centre).
The building blocks of the brand used striking monochrome imagery with colour pop outs on a dark colour palette embellished with geometric shapes and layouts to invoke the sophistication and intrigue of Melbourne’s unique, premium business events offering. Hosted Buyers, Sellers and delegates attending AIME were treated to highly specialised tours, customised to their preferences, promoting Melbourne’s world-class event venues and attractions all under the Uncover Melbourne banner.
Campaign assets included web ads and banners, e-invites and eDMs, interactive PDFs, social content, presentations and print/build assets for Melbourne’s stand at the tradeshow.
CAMPAIGN
Animoca Brands Australian Motorcycle Grand Prix
CLIENT
Australian Grand Prix Corp
IN-MARKET DATE
2022
Campaign Summary
Major campaign for both national and international markets for the Animoca Brands Australian Motorcycle Grand Prix. The MotoGP is generally a smaller event than the Formula 1 Grand Prix , however the event takes over Phillip Island on a yearly basis. The visual brand underwent a minor refresh adopting a grittier aesthetic with Red and Blue washes representing the dominance of Ducati and Yamaha in the sport in recent years.
Campaign assets included web ads and banners, site take-overs, social content, partnerships proposals, editorials, OOH signage (print and digital) as well as event signage at Phillip Island.
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