Motion
and Video
Motion graphic videos and social media clips built, designed and animated for integrated online campaigns .
Campaign
Molicare Skin - Infomercials
Client
Paul Hartmann
In-market date
2023-2024
Platforms
Youtube, Meta, Hartmann website
Brief Specifications
Paul Hartmann instructional and information video campaign promoting MoliCare Skin products on predominately Meta and YouTube platforms as well as hosted on the Paul Hartmann website.
The target market was primarily nursing homes, medical and professional carer organisations as well as private citizens providing special care. It was essential to keep information bite sized, scientific in aesthetic and presentation and easy to consume. The general pace of the of the videos overall is intentionally slower to allow the intended viewers to digest the information presented without being overwhelmed by too many abrasive transitions.
In total there were eight videos created for several designated products in the MoliCare Skin line.
Campaign
Season’s greetings e-cards
Client
Melbourne Convention Bureau
In-market date
2018-2019
Platforms
Mailchimp, Youtube
Brief Specifications
As part of Melbourne Convention Bureau’s drive to modernise their communications, the brief was to go above and beyond a normal end of year wrap up campaign. In the past, MCB’s valued partner’s were sent pre-printed Christmas cards, but to align with the new (at the time) digitisation strategy, animated e-cards delivered through Mailchimp was the adopted solution.